ROADMAP
Roadmap
From product to brand to ecosystem.
Three phases
PHASE 01 · 2025—2026
Product driven
Refine products and validate the model: complete the matrix, build manufacturing and QC, improve taste and stability, gather early users.
PHASE 02 · 2027—2028
Brand driven
Brand upgrade and channel expansion: new VI, full e-commerce coverage, offline channels and a membership system.
PHASE 03 · 2029+
Ecosystem driven
Build the ecosystem: nourishment spaces, moxibustion services and upstream-downstream integration.
Industry context
16 万亿
Target health service market by 2030
约 23%
Share of population aged 60+
118 种
Medicine-food homology catalogue (9 added in 2024)
25%
Health literacy target for 2025
Sources
National Bureau of Statistics, National Health Commission, Healthy China 2030 plan, iResearch. For reference only.
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